If you are hosting a guest speaker, performance, workshop, or other type of event*, one thing is sure: you want people to be there. Here are a few steps you can take to make that happen:
Details you need to know asap:
- Ticket price, if applicable
- Contact info for questions
Other things to consider:
- Who is the audience (size, demographic)?
- How will you let them know about your event?
- What is your marketing budget? (Even $0 is a budget, and it is important to know when this is the case.)
- Enter the event into your unit’s UCF Events calendar. (Every CAH unit has at least one administrator.)
- Consider social media.
- Promote it on Twitter and Instagram.
- Work with the CAH marketing team to create a Facebook event and invite other partners to cohost.
- Share the event and invite people on social media to respond to the event.
- Post photos, videos and information about what is happening in the Facebook event.
- Write a highlight about the event for your website’s newsfeed.
- All stories require admin approval for posting. Send a note to [email protected] to let us know the story is ready for review.
- All highlights require a photo.
- Remember the Ws (who, what, when, where, why, and how) and put the important information up top.
- Printed collateral: Discuss with Matt if you think the event requires a poster, flyer, or digital graphic.
- Have a distribution plan for the poster, flyer, or digital graphics BEFORE you make the piece.
- Press release: Discuss with Heather if you think the event requires a press release. (Tip: most events do not.)
- Email newsletter: does your department have an email list? Use the CAH Mailchimp account to send out an announcement of the event.
- Box office: All CAH departments may use the SPA box office for free and paid events. There is no charge for this. Using the box office provides you with a better idea of who is attending the event and allows you to follow up with attendees after the event. Contact Krissy Yagel for more details.
*Please note: all events should have departmental approval prior to any publicity being performed.