Fostering Effective Student Communication in Online Graduate Courses is a reference source for the latest research findings on the novel techniques and strategies for nurturing communication between students and faculty in virtual learning environments. Chapter Six, by Jessica Lynn Campbell, provides an operational definition of “effective communication” that instructors and scholars can utilize to measure successful online graduate course pedagogy strategies.
The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in communicating the negative impacts of consuming animal-based foods and in understanding and changing behavior. In Chapter Nine, Jessica Lynn Campbell uses script theory proposing to “Flip the Script” of the prescribed diet in the USA that primarily revolves around eating meat. This work involves using social media as an agent for promoting widespread behavioral change.