The team from Rosen College developed an assignment called “Event Specification Guide,” or “ESG.” ESGs are industry-standard documents used by all hospitality professionals during the planning of events. The ability to write effective ESGs is very important for successful hospitality professionals. The assignments linked below are tied to specific learning outcomes developed by the Rosen team and use low-stakes writing assignments and scaffolding of assignments to teach students to write an effective professional document.
- Event Specifications Guide (pdf)
- Event Planning
- Team Comprehensive Strategy Development Project
- HFT 4295 Strategic Analysis Project Guidelines Revised
The team from Rosen College also developed a series of case studies that ask students to think critically about industry practices.
In addition to more high-stakes assignments like the Event Specifications Guide or the Restaurant Marketing Case Studies, the team from Rosen College developed low-stakes discussion assignments that situate students in professional contexts.