A presentation by Universal Destinations & Experiences Chief Creative Officer, Brian Robinson.

Step inside the mind of a master creator.

Brian Robinson, Universal Creative’s Executive Vice President and Chief Creative Officer, invites audiences of all ages on an inspiring journey through the power of imagination and innovation. Drawing from decades of experience crafting groundbreaking immersive worlds, this dynamic, TED-style talk explores how creativity transforms the way we think, feel, and connect in today’s fast‑paced, attention‑driven world.

Energizing and insightful Robinson delivers powerful reminders of why creativity matters now more than ever, and how each of us can harness it to shape the future. Audiences will leave inspired, challenged, and equipped with fresh ideas to spark their own creativity and impact those around them.

This talk is brought to you by UCF’s Themed Experience Graduate Program in partnership with Universal Creative to highlight the themed experience industry.