UCF Celebrates the Arts is an annual festival showcasing creativity, innovation and collaboration, held at Dr. Phillips Center for the Performing Arts every April.
About the Festival
The festival includes events and exhibitions that shine the spotlight on the performing and visual arts.
The festival creates accessible art experiences for the community and to allow patrons to attend multiple events. Music events include large and small ensemble concerts, choruses, jazz, opera and new music. Theatre presentations include musicals, events for children, dance and staged readings. Visual arts exhibits and presentations include sculptures, video games, AR/VR presentations, live presentations and panel discussions. Additionally, patrons can enjoy literature, films and history presentations.
Branding Needs
Poster/cover art that is establishes color palette, typography and mood for UCF Celebrates the Arts 2022.
Core elements of the primary art include:
- UCF Celebrates the Arts 202x
- April 202x
- UCF and Dr. Phillips Center logos
- Tagline (tentatively “A showcase of creativity, innovation and celebration”)
The design must be extensible, as it will be incorporated in various aspect ratios on a wide variety of marketing materials. Some examples include:
- Printed posters and banners
- Website, digital ads
- Postcards and brochures
- Footer/header elements
- Lanyards
- Shirts and possibly other merchandise