December 12, 2016

Two Nicholson students were named to the 2017 class of the American Advertising Federation’s Most Promising Multicultural Students Program. Alexandra DeCespedes and Linnea Goodman are advertising-public relations majors who will graduate in the spring.

Alexandra DeCespedes, an advertising-public relations and graphic design major, said she felt honored to be recognized.

“As a Cuban American and with all the recent news, it was a great reminder of all the opportunities my family has blessed me with by coming to this country,” said DeCespedes, who is from Miami. “It was extremely rewarding to win this award and I wanted to thank my family by working very hard in college, taking advantage of all the opportunities that come my way to create a better future for myself and those who come after me.”

Since its first class in 1997, the Most Promising Multicultural Students Program has had over 850 participants, aiding them in their pursuit of careers within the advertising, media and marketing industries. Most Promising students represent the top of their class and have passionately demonstrated their potential for future success in the industry through internships, leadership activities, community service, innovation and creativity. With alumni holding mid-to-upper-management positions across the country, Most Promising has become a nationally known program for helping organizations find standout talent poised to become future leaders.

On Oct. 25, industry professionals representing Arc Worldwide, Bloomberg, Droga5, FCB, fluent360, mcgarrybowen, Momentum Worldwide and Omnicom Health Group gathered at the American Advertising Federation National headquarters to select the 2017 class, adding another 50 outstanding individuals to this impressive pool of talent.

Read the complete article from the UCF Nicholson School of Communication.