A Future-Focused Innovation Hub
Imagine replicating the surface of Mars one day, simulating military defense scenarios the next, then transforming the same space into a world-class concert hall. That is the promise of UCF’s PIXEL (Performance, Immersive Experience and Entertainment Lab). Here, creatives work alongside scientists and engineers, and research converges with practical application to accelerate the solutions industry leaders demand.
Situated in the heart of UCF’s main campus in Orlando — the world capital of modeling, simulation and training, and home to the themed entertainment industry — PIXEL serves as a launchpad for future innovators, cultivating a workforce-ready pipeline equipped to meet tomorrow’s challenges. With the College of Arts and Humanities guiding its vision and expertise from across UCF shaping its growth, this unique space offers an adaptable testbed where immersive storytelling, rapid prototyping and interdisciplinary research drive breakthroughs in healthcare, aerospace, entertainment and much more.
We invite you to join us as a partner in this extraordinary initiative, where your strategic perspective, market insight and creative leadership can redefine the next frontier of human potential.
Innovation Without Limits
Key Features
- Adaptable 31,000-square-foot reconfigurable soundstage built for industry’s toughest challenges.
- Revolutionary data transfer system designed to enhance high-performance gaming and strategic defense simulations.
- Cross-industry applications powered by simulation, modeling, AR/VR and immersive environments.
- Digital twin technology to model facilities, events and rehearsals with precision before real-world execution.
“Live digital rendering is still so new that most theaters haven’t figured out how to do it. But at UCF, we’re already applying it.”
Imagine the Possibilities
- Defense & Aerospace: Prepare our nation’s defense teams with drone obstacle training courses as well as submarine or space medical deck simulations.
- Themed Entertainment: Transform entertainment by creating thrilling attractions, theatrical endeavors and groundbreaking technologies that captivate audiences.
- Arts & Music: Drive theatrical innovation and simulation with holograms, projections and digital environments that deliver high-fidelity performance and training across industries.
- Medicine: Revolutionize medical training and research with customizable simulation environments built for breakthrough innovation.
- Content Creation: Empower students and professionals to master the future of tech through immersive storytelling, AR/VR, game engines and digital twin simulations.
Creating What’s Next, Together
PIXEL represents what’s possible when academia and industry work side by side, bringing together creativity, technology and research to deliver solutions with measurable impact. It is a truly multifaceted hub, capable of serving defense, healthcare, energy, theater, engineering and more, while developing the next generation of innovators to lead your field. We’re excited to help define how PIXEL can best serve your priorities, ensuring the space is built not only for the future, but for you.
Contact UCF Partnerships